We’ve made over $100m in revenue through our retention strategies, and we’re just getting started.
We’ve made over $100m in revenue through our retention strategies, and we’re just getting started.
We obsess over retention, LTV, and
unforgettable customer experiences.
Trained and forged inside the brands you admire. Fine-tuned to deliver the growth you deserve.
We’re a boutique retention agency led by veterans of the world’s fastest-growing fashion companies. We’re specialists in turning customer lists into communities.
Trained and forged inside the brands you admire. Fine-tuned to deliver the growth you deserve.
We’re a boutique retention agency led by veterans of the world’s fastest-growing fashion companies. We’re specialists in turning customer lists into communities.
Danae Hudspeth
Creative Director
Austin Hudspeth
Managing Director
If you’re ready to build a brand people love coming back to, we should talk.
Fashion brands fail when they’re only good at
Fashion brands fail when they’re only good at
Fashion brands fail when they’re only good at
acquiring new customers.
acquiring new customers.
acquiring new customers.
An open letter from Austin Hudspeth, Managing Director & Partner
In order to sustain and grow a brand longterm, two flywheels must be in place and humming together in perfect harmony:
In order to sustain and grow a brand longterm, two flywheels must be in place and humming together in perfect harmony:
In the beginning, the focus generally is full force towards acquiring new customers. You’re testing products, testing ads, and scaling up winners. Your team is lean, your strategy is scrappy, and fun is at all-time highs. These are the times you envision filling those early chapters of your memoirs, whenever you find the time to start writing it.
In the beginning, the focus generally is full force towards acquiring new customers. You’re testing products, testing ads, and scaling up winners. Your team is lean, your strategy is scrappy, and fun is at all-time highs. These are the times you envision filling those early chapters of your memoirs, whenever you find the time to start writing it.
Then, a shift happens….
Then, a shift happens….
Your CAC starts climbing. Zuckerberg makes a change and the Meta gods are no longer in your favor. Or, maybe there’s news of tariffs and your COGS go sailing… “to the moon”. Suddenly, the phrase “to the moon” no longer has the same beautiful ring to it.
Your CAC starts climbing. Zuckerberg makes a change and the Meta gods are no longer in your favor. Or, maybe there’s news of tariffs and your COGS go sailing… “to the moon”. Suddenly, the phrase “to the moon” no longer has the same beautiful ring to it.
The fashion world is far from immune to these outside forces. In fact, lately, it seems like the new normal is that one of these events happens every few months. It can feel like a hamster wheel. Impossible to get off, impossible to stop running.
The fashion world is far from immune to these outside forces. In fact, lately, it seems like the new normal is that one of these events happens every few months. It can feel like a hamster wheel. Impossible to get off, impossible to stop running.
Being great at acquiring new customers is a requirement, but to rise to the upper echelons of fashion ecom and to smooth out the ebbs and flows that will inevitably attack your forward progress – you must adapt and start thinking more long-term.
Being great at acquiring new customers is a requirement, but to rise to the upper echelons of fashion ecom and to smooth out the ebbs and flows that will inevitably attack your forward progress – you must adapt and start thinking more long-term.
Retention must become a core focus in order to have sustained growth.
Retention must become a core focus in order to have sustained growth.
Great fashion brands all have one thing in common. They build communities that feel worth being a part of.
Great fashion brands all have one thing in common. They build communities that feel worth being a part of.
They create a sense of belonging.
They create a sense of belonging.
Customers are no longer just numbers, no longer just transactions. They’re real people, living real lives… coming into your world and embedding themselves into the fabric of your brand.
Customers are no longer just numbers, no longer just transactions. They’re real people, living real lives… coming into your world and embedding themselves into the fabric of your brand.
When retention becomes a core focus, the following happens:
When retention becomes a core focus, the following happens:
LTV goes up. Way up.
2nd & 3rd purchase rate increases.
The time between orders decreases.
Organic social buzz starts pulling away.
You’re no longer reliant on the next discount.
CAC becomes less of a focal point, and you instead focus on how you can spend more to acquire more.
Your customers no longer feel like strangers on the internet. New product launches go smoother and feel like less of a gamble because you’re so dialed in on their wants and needs and anticipate them.
Your customers no longer feel like strangers on the internet. New product launches go smoother and feel like less of a gamble because you’re so dialed in on their wants and needs and anticipate them.
It feels like magic.
It feels like magic.
Problems do not cease to exist. No, they continue to arise, but you are no longer feeling the same weight of their impact. Your systems are dialed and they are built for these chaotic times.
Problems do not cease to exist. No, they continue to arise, but you are no longer feeling the same weight of their impact. Your systems are dialed and they are built for these chaotic times.
Your fashion business is maturing, from business to brand.
Your fashion business is maturing, from business to brand.
If you’d like help building a retention system for your business, you can Apply to work with us.
If you’d like help building a retention system for your business, you can Apply to work with us.
We’re a small team of retention experts. We can’t help everyone, and because of that, we have a strict criteria we look for.
We’re a small team of retention experts. We can’t help everyone, and because of that, we have a strict criteria we look for.
We partner with clients that:
We partner with clients that:
- Have an acquisition system that is working well
- Have an acquisition system that is working well
- Are already doing meaningful revenue (Over $25m annually)
- Are already doing meaningful revenue (Over $25m annually)
- Care about the long game and want to create a household brand
- Care about the long game and want to create a household brand
If this sounds like you, we’d love to meet you.
If this sounds like you, we’d love to meet you.
Des Moines
Los Angeles
